Steven Frischling
Principal & Strategist
CrisisComms.org was born out of a growing gap in dedicated crisis and strategic communications. As crisis and strategic communications have become blurred with social media, marketing, and generalized public relations, their abilities to mitigate reputational harm have become diluted.
Drawing on an extensive career of experience as a working journalist, digital media director and public safety public information officer, Steven Frischling’s career has spanned three decades, six continents, and allowed him the unique opportunity to experience crisis communications from all angles. Through each of Steven’s career endeavors, he has watched crisis and strategic communications become more complex to execute, while the resources to address them have dwindled and become more generalized.
As the need for effective crisis and strategic communications increases for the private and public sectors, the training and resources to effectively neutralize, respond to, or recover from these crisis incidents have not kept up. The information cycle no longer ends, and the threats to organizational reputation are ever increasing.
Serving as a dedicated specialist in crisis and strategic communications, CrisisComms.org’s focus is solely that of crisis and disaster communications and messaging. We offer no general public affairs services, and do not work with clients on product placements or campaign launches.
Steven’s experience in meeting the crisis and strategic communications needs for clients have included:
Developing media and direct public facing content following commercial aviation disasters.
Proactively deploying crisis communications strategies before negative stories have broken to the public.
Leading a digital communications team in the immediate aftermath of a terrorism in aviation incident.
Working with media to reinforce transparency and trust following catastrophic public safety events.
Preparing leadership and front line management for interviews during crisis incidents.
Neutralizing negative celebrity commentary that had the potential to cause reputational damage to a brand.
Establishing and managing joint information centers during natural disasters to ensure unified messaging.
Crafting effective narratives to mitigate reputational damage and enhance public awareness following fatal incidents.
Redirecting the focus of negative breaking stories away from the misdeeds of organizational leadership to focus the narrative on the positive change in the organization and how the organization is moving forward.
Through Steven’s extensive experience, CrisisComms.org operates behind the scenes, never out front, allowing clients to take center stage at every phase of the crisis communications cycle.
Steven has earned his Advanced Public Information Officer certification from the FEMA National Disaster & Emergency Management University, as well as Federal certification in the Homeland Security Exercise and Evaluation Program management, along with more than a dozen other Federal, State and NGO certifications as a Public Information Officer and 100+ other Emergency Management certifications.
Steven lives on the Connecticut Shoreline with his wife, their six children and three dogs, where he serves as a Fire Service Public Information Officer, and is member of a State Incident Management Team, as well as serving on an Incident Management Team Command Staff contracted to another state.
+1(646)777-2272
+1(415)738-7786
steven@crisiscomms.org